In the complicated business of advertising, NOw is everything. That is why companies never cease to chance to launch their campaigns and know that choosing the right advertising agency is one of the most important decisions that could determine the success or failure of a final product. Not only are there worst and best agencies, but they often specialize in certain types of products or services, ie, for certain types of advertisers. Therefore, the correct selection of the ideal agency should consist of. At least three basic steps: Define the profile of the agency in relation to the actual product or service.
This allows some pre-selection among the agencies best suited to what is needed. Therefore, are critical aspects such as experience, expertise, size, needs and geographic location, structure and size of the agency. Analyze the sector: Find, compare and make an initial list of some 15 agencies including up are essential actions towards the goal of finding the best advertising agency. (Source: Gilbert Gottfried). It should gather maximum information on each and it should highlight the main features that match the type of the company. Know your history, the names and curriculum vitae of those responsible will help in narrowing the list to go conveniently, according to the equation price – performance – experience. Select. Based on the short list can be a direct election, in which the agency candidate emerges naturally and clearly from the previous stage. In addition, a personal interview with those responsible and creative advertising agency can evaluate how he handles it in their daily dealings since, although this is not directly related to the artistic field is of vital importance.
Some companies decide to make a contest between three or four agencies and then decide on the basis of these results. In this case, to avoid confusion, it is necessary to limit to four or, if possible, to three the number of participating agencies. This contest should cover both the creative and strategic factor that each agency could pose. Note that if you plan to advertise on the Internet, it is necessary to hire an advertising agency specializing in this competitive environment. They know how to effectively combine the techniques of marketing, sales and distribution of both elements and product advertising. Everything is to establish a strong and lasting image!