May 04 Course initiation digital identity: directed to entrepreneurs Mnica Carratal I am decided to write an article battery with the purpose of to give to support those companies that have still not created their digital identity (from the page Web to the use of social means), and that they very clearly do not know how to move in the digital world and how to choose a good supplier, that it offers a really effective service to them to survive in the network. I am going to divide this mini-course in 6 chapters, trying to explain of the possible simplest way, all those resources too much technicians perhaps, but who there are to implement in our business to secure visibility in Internet: 1 Definition of objectives and definition of target: what we want to obtain and to whom we went. 2 What is keywords or key words and why they are important. 3 Election of dominion and hosting. 4 common Errors when designing our Web site. 5 How to improve our positioning in finders: basic concepts. 6 What to make to create our digital identity. I hope that the mini-course is to you interesting and productive.

They are admitted by all means, questions and commentaries! I take advantage of for adelantaros the importance keywords or key words: The key words are those words or groups of words, by which the users are going to find to you in Internet (in the finders, like Google). For example, if your you have an Aesthetic Center of where shavingen with laser become, probably a key word can be shaving laser. And when the users write in the finder shaving laser, your Web site would have to appear between the results. It is very important to define well which will be our key words, because we are going in the end them to use for everything: First of all, to secure a good positioning in the results of Google. optimizing the content of HTML of our Web. They will request keywords to us when we are wanted to register in a directory, in a finder.

We will also use the key words to write a connection to our Web. Whenever we abramos a profile in social means (social, marking networks social.) we will need to know which are more excellent ours keywords. We will use also them to write up an announcement in Google for example. Really, first that we must do it is to know which are the more excellent key words for our business and from there, we will be working our digital identity.