Who doesn’t know the shopping cart drop-outs! But what do you do about it? The answer is as simple as it is ingenious: some customers have on your luck, the perfect article already have found the google remarketing is a function in the scope of google AdWords. It allows it to identify a particular visitor with a cookie later targeted text and image ads to speak to him on and to generate a purchase so yet, or to secure more purchases of the same person. There are various remarketing strategies: it is either the entire clientele on a Web site, actual buyer on the site, the shopping cart drop-outs or new clients as a target group defined. A user changes after visiting your page to a next, he is continued by showing your products”. If someone in your shopping cart cancels still buying, the products for which he still had interested, are once again showed him. Now it comes to decide how frequently their own products the user continue to you want to be displayed. The so-called frequency capping decides.

This sets the number of ads viewed products on the Internet pages then visit 24 hours. A too high setting is scaring away the potential buyer, because he feels may be pursued. A low frequency capping setting, however, will be no success if you frequently look over the advertisements across. Is therefore recommended an adjustment of about five ads a24 hours: this two or three ads by the prospective buyer will see tore completely and the remaining circuits are not perceived as actual tracking, so that no buyer feels threatened and upset. You will be alerted only polite still once on the previously viewed products and they don’t immediately fall into oblivion. A further adjustment in the context of re marketing offers the so-called cookie length.

It determines how long the potential buyer should be reminded on their own products. The aim is to distinguish the products offered are in which price category and in amount of time, the products are used. More expensive and longer term products, a longer cookie is necessary to length. Cheap and short-lived articles a short duration. Should a potential buyer not bought the cheap article E.g. After about 30 days, he is also no longer do it likely. A remarketing is here then no longer makes sense and the click-through rate on the display will decrease.