Furthermore, as another component can use the mechanisms of cross-selling not only seeking greater market share but on the client, in other words, the total of different products that a person does. With regard to relationship marketing plan, we indicated that as with any program that needs to be planned, follow a series of steps that contribute to its success: Step 1: Diagnostic Assessment Step 2: Consolidation of the database Step 3: Micro segmentation of the database Step 4: Market Research Step 5: Determination of the objectives of the plan Step 6: Accuracy of the format of the plan Step 7: Dissemination internal and internal client rating Paso 8: External Dissemination Step 9: Deployment and implementation of the plan Step 10: Measure results and adjust the plan in its applicability, fortunately with the Internet at present and trachea also be considered, that marketing-oriented participation customer requires the use of comprehensive and individualized information that originates in the course of time thanks to the dialogues with individual customers. Ernesto Conde about it reminds us that.
The dialogues provide information that is more intimate and more powerful than it could be any transaction log. One may be tempted to think that the information extracted from a dialogue using the means 1a1 is not very detailed. However, each dialogue with a customer is an opportunity to shape the scope of our relationship with that customer, all items of knowledge from a dialogue-can be used to ensure a stronger relationship, more productive and durable. Definitely take note that this type of marketing is presented as the new paradigm of marketing, and involves an application on the same object of study, isolated exchange of trade relations, which affects both the theory and practice discipline.