In essence, the show needed to sell and buy goods enter into contracts, establish distribution relationships. Exhibitions are needed for the analysis of competitors' activities and awareness about their latest developments. In most polls, which were carried out at the shows, from 30% to 40% indicated the main purpose of his participation in the event marketing research. Visiting the exhibition allows representatives of the company closely acquainted with the technology of competitors, their prices and the depth of penetration at market. Annually in more than 70 countries conducted several thousand international trade exhibitions. Regularly hosts exhibitions specializing in specific industries: computers, automotive, fashion, household goods and much more. We give several examples of world-renowned international exhibitions: hannover messe In 2006, the exhibition hannover messe has gathered under its roof the largest of 10 international trade fairs, including interkama +, Factory Automation, Energy, Digital Factory, Subcontracting, MicroTechnology and Research & Technology. Among the new exhibits as part of hannover messe – Industrial Building Automation, Pipeline Technology and Industrial Facility Management & Services.

Of the 5,175 participants in this grand event in Hannover 2322 exhibitors were foreign companies from 66 countries worldwide. 30% of visitors also came from behind abroad, which provided the hannover messe new surge of popularity at the international level and further increased the attractiveness of its unmatched globally. CeBIT CeBIT – this is the largest industrial exhibition. Area covered fairground exhibition of 370 thousand square meters. m, number of exhibitors – 6 thousand, that is, given event, taking place in Hanover, is 10 times greater than most industrial exhibitions in the world.