It should identify the following main factors determining the strategy for intellectual property management firm: – Marketing strategy, Production – The capacity of markets, both existing and potential – the presence or absence of competitors – Industry activity. In determining the IP management strategy should be to identify existing intellectual property assets and their legal status, analyze how the use of "intangible" assets and determine their additional features. Currently, there are different classifications of intellectual property. Depending on the mode legal protection and the application can offer the following classification: – inventions, utility models, industrial designs – Trademarks – music, literary works, paintings, architecture, computer programs, etc. (subject to copyright) – business information (know-how, trade secrets). Although all types of IP share some common characteristics, they have significant differences.

In a tough competition will win an entity that is the most productive use of available resources. In this regard, is very important to develop a corporate strategy firm. Inventions, trademarks, know-how, trade secrets, the brand can be attributed to assets that are sometimes neglected in financial analysis to identify the hidden reserves. This is due to the fact that they do not often appear in the accounting records, income from these "intangible" assets is difficult to distinguish from the general revenue of the legal entity is unknown or misunderstood. Although these assets can play a crucial role in corporate strategy firm. Identify ways by which you can increase corporate revenue, helps estimate of intellectual property. Assessment of the IP is a fairly complex process involving the need for comprehensive analysis of many factors that affect the final result. The complexity of the valuation of IP is the problem of correct choice in the estimated cost and method of its assessment in relation to a particular situation, as well as difficulties to gather reliable information as to similar transactions, as well as the specific partner in the transaction, future earnings from the acquisition of IP and other factors affecting the valuation.