Who will buy? This is probably the central aspect of marketing. We have stated that the customer rarely keeps you faithful to a single supplier are so many manufacturers, retailers that consumers will be hesitant about where to buy and is likely to change this decision again and again. The secret marketing will then directing toward a horizon more clearly. To know more about this subject visit dean gibson. How to do that between the multiple offers that will make someone stay with only one? And how can repeat that next time his inclinations and so on? The marketing expert does manage to bases of creativity, talent and initiative for the product or service is known in its real size and with all the advantages in terms of qualities, price and usefulness for the most difficult of all: loyalty who have many reasons to succumb to the seduction of a growing number of efferent. Who will buy? That is one of the questions that the customer little is done for a reason is something you choose to thinking of himself in what is best for you and this is something that does not cost you know who takes easily to notice the efforts of those who aspire to do business with in order to satisfy their needs. We have made a judicious path the changes in marketing in different periods of history particularly the economic development of nations.

We spent the period in which conditions were imposed by the suppliers of the village artisans and emerging industrial city and continue the tour through the historic strip of post industrial revolution when it became necessary to sell off excess inventory at any cost and finally reached the second half of the twentieth century, when we find a client in a position to act for itself faithful to its own interests it is necessary to ask him what he wants and needs and then indulge in your desires, needs, expectations and even in their most absurd fancies. At the end of the day the buyer is power, power that gives her freedom to choose. Is he (the customer) who definitely has the upper hand, according to what we had been raised distinguish the following times: Producers set conditions. It is difficult to get quality products at good prices the supplier sets the rules. Charging sellers to hold excess inventory and low sales filled the van to the street vendors in order to sell the goods at all costs The customer is the owner of the situation. The buyers take the upper hand and are like a beautiful bride that is necessary to know and then pamper, seduce her and stay with her unfaithful girlfriend but as there are many suitors she will make choices different each time it wants . In response, the provider, rather than fall into the arms of disappointment and break the bond of love, understand that those are the rules of play and devise new strategies to achieve its conquest and reconquest necessary and must do it again and time to get a piece, I hope the bigger, the market ponque.

is a renowned Colombian journalist and writer, a teacher linked to several Colombian universities. He is the author of four books and co-author of three others that address the topic of leadership, ethics and Human Development. It is often invited as a speaker at conferences, forums and other academic events.