Regional Directions

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With the objective to give greater it has supported the Agencies and Regional Managements, it recriou 15 Regional Directions in strategical points of the Country. In the rank of similar products, he will continue supported in the businesses carried through for the segments where it acts, as of bank of investment, stock market, Private Banking, management of deep, among others, with Bradesco BBI; investment of high income in the market of cards, with the Amex; safe, complementary providence opened and capitalizaton, with the Group Bradesco de Seguros and Previdncia. As preliminary condition for its continuous growth, the Bradesco invested, in the exercise, R$ 3,457 billion in infrastructure and Technology of the Information, with intention always to revigorate its environment of YOU, with the best practical and existing technologies, preparing it for the next decades. In this direction, the Project YOU Improvements, concluded in its great majority in 2009, allows the Bank to become world-wide reference in banking technology, and fully qualified to take care of with agility, comfort and security all the growth waited for the next years. Moreover, it carried through considerable investments in programs of training of its picture of collaborators, in way to guarantee motivation, innovation and focus in the customer. The social and ambient actions for damages in the Bradesco Organization occupy important space in its strategical planning and exceed the field of the filantropia, inserting themselves in its enterprise culture. In this set of great spread, three existing pillars are distinguished already, that they will be kept as with priority goals: ) to grow, remaining itself organicly intent to the possibilities of acquisitions, associations and partnerships, always compromised with quality of the attendance and the security of the products, solutions and services, searching improvement of the Index of Operational Efficiency; b) to identify and to evaluate intrinsic risks to the activities, being applied adequate controls and acceptable levels in each operation; c) partnership with the stock market, leading the businesses with total transparency, ethics and adequate remuneration to the investors. .

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