To the measure that the technology if develops, the ilustrador of fashion has the choice to work with the pureness of the art? pencil, penxs, brush, crayon, esferogrfica penxs, glue, aerograph, ink? or still with the computer, or to combine the two. The choice of the approach and the technique is so limitless how much the imagination of a ilustrador. The use of the fashion illustration can vary of a free one personal illustration in a publishing work until specific orientaes suggested by one brief creative. If the illustration will be used commercially, for example, in the marketing of designer of fashion, in the advertising or packing of product, it can be a form to develop a corporative identity with dom of the artistic expression. (GRAY, 2009, p.50) the fashion illustration is used for the commercial department and of marketing for the spreading of the collection, in the advertising campaigns in order to pass the concept of the mark and the thematic one of the collection. ' ' The fashion illustration is a form of art interpreted for outra.' ' (David Downton).

It can be carried through by any person, since estilistas until advertising executives, since whom the drawing pass the message the one that if destines. 2.4.Desenho Technician Drawing technician is the drawing that presents all the details and the ratios of the clothes, is used to give has supported to the sketch of the product or croquis of fashion. It serves to guide the modelista and the pilotista of fashion for the confection of the part from its information. Modelista is the professional who transforms the drawings into molds, making possible the cut and the confection of the same, already pilotista is the given name the dressmaker or sewer that it prepares the archetype, that is, that it sews the extracted part of the drawing. ' ' The drawing fashion technician is a specialized branch of the drawing, characterized for its normatizao and appropriation that frontal makes of the rules of descriptive and space geometry for construction of the graphical representation of the sight, posterior and lateral. .