The future no longer he is pink. He is feminine. The increasing value of the woman like independent consumer and with high buying capacity, has shot the pink designs in the all linear ones. Nevertheless, the studies demonstrate that only a 3% of the women have to the rose like favorite color. Therefore, the marks cannot stop adapting to a public who represents a market greater than together China and Indian. In order to sell the topic, we only must leave this pink vision and connect intelligently with the universe of the emotions but using them. The woman must understand unconsciously that the product has been created for her, who we do not offer an effeminacy to him of a product for men.

She discovers all the keys of branding feminine in the following article: The future no longer he is pink. He is feminine. – On ColemanCBX Coleman CBX it is an agency specialized in creative consultancy of branding and of marks with more than 20 years of experience in Spain and Portugal. She is specialistic in design of packaging, branding of commercial surroundings and branding corporative, with than 300 projects realised more in 20 different sectors of business. At present, it counts on offices in Madrid and Barcelona and is present in 19 countries anywhere in the world.