American Marketing Association

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add article add press release add interview PROMOTION SITE ARTICLES, article marketing Website promotion articles, article marketing There are over a hundred different definitions of marketing, here Some examples: According to the American Marketing Association (AMA), Marketing – implementation of business processes in the direction of the flow of goods and services from producer to consumer. By Belyavsky IK: Marketing – a system management, regulation, and market research. In the Evans and Berman Marketing – this prediction, management, and meeting the demand for goods and services, companies, people, territory and ideas through exchange. The founder of the theory Marketing Philip Kotler argues that: Marketing – a kind of human activity, aimed at meeting the needs and wants through exchange. Also: Marketing – Management by customer demand trade. Marketing – a system study and regulation of market processes, sales management company.

Marketing – is orderly and purposeful process of awareness by consumers of the problems and meet their needs, etc. Continuous development of marketing theory has led to the realization that marketing – is a complex and sophisticated system, controlling which must act on all of its elements. The most advanced companies began to consider their activities as a combination of industrial and commercial practices, including five major areas: * Product, product policy the firm (commercial marketing) – a market-oriented development the assortment of goods, their properties (quality), packaging, brand image etc. * Price, pricing policy (price marketing) – a market-oriented development level and behavior of prices, pricing methods of sales promotion.

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